How to increase your sales with targeted advertising
According to statistics produced by some of the best research institutes, in the 24 hours prior to reading this blog, you will have been exposed from 1,200 to 5,000 advertising messages/impressions....
View ArticleProximity Marketing Lifecycle
Summary of Part I In the first article of this short series, I wrote about a new model of digital marketing, a model based on targeted, dynamic and interactive communication. I did not mention any of...
View ArticleInteraction and feedback in digital signage
Summary of Part I and II This article is the last of a series of three on Proximity Marketing. In the first article, I describe my idea of the Marketing of the Future, based on a targeted, dynamic and...
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